Annual event creative direction for the region's largest automotive showcase — campaign, environmental design, and promotional touchpoints across every channel.
The Lehigh Valley Auto Show is the region's largest annual automotive event — a large-scale production that requires creative direction across every surface it touches, from the first ad a potential attendee sees to the signage they walk past on the floor.
The creative challenge is consistency at scale: building a campaign system that holds together across print, digital, environmental, and promotional channels without losing its energy. Every year, the work has to feel fresh while remaining immediately recognizable as the Auto Show.
The result is a creative system that the event team can execute confidently — clear, adaptable, and designed to drive attendance and build year-over-year recognition.